smartwith heart
Digital Marketing Manager
Belgium - Marketing & Communication department
Are you passionate about transforming current tactical digital marketing campaigns into a strategic and industry driven approach, whilst staying innovative ?
Do you enjoy working closely with other functions, including our events team, content leaders, and new product introductions, to use digital tools to promote OMP’s service offering?
Ready to join the place where smart solutions meet human collaboration?
If so, you could be our new Digital Marketing Manager
Our offer
We offer you more than just a job. Our culture and benefits inspire you to become the best version of yourself.
- Continuous learning: Access customized training, coaching programs, and on-the-job development opportunities.
- Flexibility: Flex your schedule with working from home, adaptable hours, and the autonomy to shape your routine.
- Benefits: An attractive salary package including an optional company car, a bike incentive program, additional extralegal vacation days, and other competitive benefits.
- Collaborative culture: Cross-team collaboration and creative challenges that encourage you to share knowledge, celebrate wins, and grow together.
- Innovation: Encouragement to think differently through cross-team collaboration and innovation challenges
- Well-being: Thrive in a workplace that supports your physical and mental health by promoting a wide range of facilities and activities like birthday events, sports sessions, in-house coaches, and healthy meal options.
Our company
We’re a leading game changer that optimizes supply chains with our very own smart software and services. With a team of 1,400+ passionate, creative minds from over 70 nationalities, we help the world’s largest companies to run their supply chains more efficiently and sustainably. Our customers include BASF, Johnson & Johnson, L’Oréal, Nestlé, and Procter & Gamble. Ready to be smart with heart? Join our team where technical expertise and human connection create solutions that scale globally and make a lasting impression.
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Your challenge
As a Digital Marketing Manager, you create and coordinate B2B campaigns supporting OMP’s enterprise software marketing across targeted industries around the globe. You turn complex supply chain and software insights into compelling digital campaigns across all formats and channels — emails, ad campaigns, websites, and more. Collaborating with stakeholders worldwide, you ensure campaigns generate leads and drive brand awareness.
You are responsible for:
- Developing both lead generation and brand awareness ads for channels like LinkedIn and Google that translate technical input into clear benefit-driven messaging that resonates with multiple audiences in our target industries.
- Creating high-quality B2B email campaigns for lead generation and nurturing, designed to reach target audiences with high open and click-through rates.
- Guiding the advancement of OMP’s corporate website to drive leads and engagement with audiences such as customers, prospects, and potential employees.
- Analyzing, capturing, and communicating the effectiveness of all digital initiatives.
- Coordinating inputs and approvals across industry experts, commercial and product teams, subject matter experts (SMEs), external suppliers, and executive management.
- Working closely with other marketing team members in the US and EMEA to create highly coordinated industry- and innovation-focused campaigns.
- Using AI responsibly to increase efficiency and quality while maintaining a human‑centered voice and editorial judgment.
About you
Essential talents and qualifications:
- 5+ years of experience in B2B digital marketing for enterprise software, SaaS, or complex technology, preferably in supply chain technology.
- Familiarity with marketing analytics tools and a strong background in data-driven decision-making.
- Experience creating ad campaigns across multiple formats and channels.
- The proven ability to collaborate globally, managing input from multiple stakeholders and leading others by translating vision and strategy into actions.
- An interest in AI that is reflected in you staying current with modern AI content tools while ensuring content remains human, credible, and high quality.
- Skilled in managing multiple priorities, adapting quickly, and coordinating teams in a fast-moving global environment.
- Industry knowledge for example in chemicals or metals.